Currently in early access

Be the business AI recommends.

See when AI recommends your business, who it recommends instead, and what may be driving the difference.

Request your AI visibility report Built for high-value local businesses.
MED SPA · AUSTIN, TX · SAMPLE REPORT Tracking

AI Recommendation Share 42 high-intent questions

  • Competitor A34%
  • Competitor B27%
  • Your Business18%
  • Competitor C15%
Largest opportunity

You are rarely recommended for high-value, treatment-specific searches — despite strong reviews and local visibility.

Top gap
“Best med spa for Morpheus8 in Austin”

Recommended instead

  • Competitor A
  • Competitor B

Likely reasons

  • Stronger treatment-specific content
  • More relevant third-party mentions
  • More recent reviews mentioning the procedure
The shift

Your customers are changing how they search.

They’re not only typing into Google. They’re asking AI who to call.

Q
Who is the best med spa for natural Botox in Austin?
Med spa · high intent
Q
Which HVAC company should I use for a full system replacement?
HVAC · $10k+ decision
Q
Who is the best estate planning attorney for a blended family?
Estate planning · long-term client

AI is increasingly influencing which businesses make the shortlist.

First Pick Local helps you see whether you’re one of them.

What we track

Know where you stand.

For the questions that matter most to your business, First Pick Local tracks five things.

01

Recommendation share

How often your business is recommended.

02

Competitor share

Which businesses are being recommended instead.

03

Query-level gaps

Where you’re strong, weak, or invisible.

04

Why competitors win

The sources, citations, and signals AI appears to rely on when it recommends someone else.

05

Priority opportunities

Where improving your presence may matter most.

Why it matters

Search rankings are no longer the whole story.

A business can rank well on Google and still be missing from AI recommendations.

First Pick Local helps you understand the new layer of customer discovery.

  1. Step 1
    Search
  2. The new layer
    AI recommendation
  3. Step 3
    Shortlist
  4. Step 4
    Customer choice
You don’t need another SEO score. You need to know:
Are you getting picked?
Industries

Built for businesses where one customer matters.

We’re currently studying AI recommendations across:

  • 01Med Spas“Best med spa for natural Botox”
  • 02HVAC Replacements & Installations“Who should replace my AC system?”
  • 03Estate Planning“Estate attorney for a blended family”
  • 04Cosmetic Dentistry“Best dentist for veneers near me”
  • 05Auto Repair“Honest mechanic for a transmission repair”

More verticals coming as we learn where AI recommendations have the biggest impact.

How it works

Four steps to a clear answer.

  1. 1

    We map the questions customers ask.

    We identify the high-intent questions most likely to drive a real buying decision.

  2. 2

    We track who AI recommends.

    Across leading AI search experiences.

  3. 3

    We compare you with the winners.

    We analyze the businesses being recommended more often.

  4. 4

    We identify the biggest gaps.

    So you know where to focus first.

Why these industries

Built for high-value local decisions.

We focus on the moments where one recommendation can mean a meaningful new customer — from elective treatments to major home-service purchases and professional services.

  • Elective treatments
  • Major home-service purchases
  • Professional services
Get your report

See how AI sees your business.

Enter your website and we’ll show you where you’re being recommended — and where you’re not.

  • Who AI recommends for your most valuable questions
  • Whether you’re one of them
  • If not, the likely reasons why

No spam. We’ll only use this to send your report.

You’re on the list.

We’ll run the questions that matter for your business and follow up by email with what we find.

About

About First Pick Local

First Pick Local is an AI visibility research and measurement service for high-value local businesses. It shows businesses how often AI systems recommend them, which competitors are recommended instead, and what may be driving the difference.

What it does
Measures AI recommendation share for local businesses
Who it’s for
Med spas, HVAC, estate planning, cosmetic dentistry, auto repair
Research market
Austin, Texas
Founder
Michael Senter
Status
Early access
FAQ

Common questions

What is First Pick Local?

First Pick Local measures how often local businesses are recommended by AI systems such as ChatGPT, Gemini, Perplexity, and AI-powered search experiences — and which competitors are recommended instead.

What is AI recommendation share?

AI recommendation share is the percentage of relevant buyer questions for which a business appears among the recommended providers in a defined market.

How is this different from local SEO?

Local SEO focuses primarily on visibility in traditional search and map results. First Pick Local measures whether businesses are included in AI-generated recommendations and identifies the competitors and source patterns associated with those recommendations.

Which businesses does First Pick Local work with?

We are currently researching med spas, HVAC replacement and installation companies, estate-planning firms, cosmetic dentists, and auto-repair businesses.

How is AI recommendation share measured?

For a defined market, we build a set of high-intent buyer questions, run them across leading AI assistants and AI search experiences, and record which businesses are recommended. Each business’s share is the portion of those questions where it appears.

Does First Pick Local guarantee AI recommendations?

No. AI answers change and no one can guarantee placement. First Pick Local shows where you stand, who is winning instead, and where improving your presence is most likely to matter.